Think back to a few seconds ago when you clicked the link that led you to this page. Now picture the page loading in your head and count out fifteen seconds. Long before you reached fifteen, you probably give up, right? You be flabbergasted if this page loaded that slow.
Clearly, having a good page load speed is important for any website, including your own. But how can you gauge whether or not your page speeds are good? What, for example, is the average page load time?
Below, well discuss the basics of page load speed:
- The average page load speed
- Why page load speed matters
- How you can improve page load speed
Before we go any further, well go ahead and address the question of what the average page load time is. Lets clarify that when we say, average page load time, were referring to the time it takes for a page to fully load from start to finish.
So, what is the average page load time? According to one study, its 10. seconds on desktop computers. Of course, page speeds are usually different on desktop and mobile devices. The same study found that the average mobile speed is 27.3 seconds.
The results are similar for eCommerce sites specifically the top 500 eCommerce sites have a median page load time of 10 seconds on desktop.
After seeing these numbers, you may think this is the baseline you need to hit and that if you reach this number, your page speed is good. Thats not the case you want to optimize your site to load as quickly as possible to deliver the best user experience.
In other words, dont settle for being average average doesnt drive results! Instead, aim to be as fast as you can so you can retain more traffic and drive more conversions.
