What is a UX designer? And what is UX design? Jaci from the Interactive team will answer those questions and more in this video.

Transcript: Imagine you walk by a store and a really cool display catches your eye. You go inside, only to get that the shop is impossible to navigate. You are unsure during which direction you’ll walk, there are racks blocking the aisles, and, for a few reasons, the register is within the bathroom.

And its broken.

I am guessing if this store actually existed, it might close pretty quickly because it creates a poor experience for its customers.

Similar to a chaotic store, careless web design can find yourself to hurt your business. If your website doesnt look great, is difficult to navigate, or doesnt work the way it should, people will go elsewhere.

This is where I tell you that you simply can prevent people from leaving your site. during this video, I am getting to re-evaluate how you’ll create an internet site with user experience (UX) in mind. I ll cover:

• 
  
• What UX is
• What a UX designer does
• How to give users a good experience on your site

What is UX design?

UX design may be a principle of excellent web design that focuses on the way to create an internet site that works well for users. The end goal of UX design is that you âll have an excellent product that appears nice, is structured well, functions properly, and keeps people returning. I guess thats quite one goal In addition, good UX can help your website show up in search engines. If your site works well, you all likely be ready to keep people thereon longer. If people dont quickly return to the program results, this is often a sign that your site offers something valuable. Your website could also be pretty on the surface, but if its difficult to navigate once you look a touch closer, your designer wasn’t focused on UX.

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Put simply, a UX designer thinks about the users needs when they âre working on a site.

While the following arent the only aspects of a website a UX designer can cover, they are some pretty important ones:

• Responsiveness
• Usability
• Navigation
• Design

Tablets, smartphones, laptops, desktop people have many options when they are surfing the online . If your website doesnt answer different devices, its sure to lose traffic to competing websites that do adapt.

So if your website gets stop on tablets, or is significantly slower on mobile, its time to form adjustments. Your UX designer can handle that.

Usability

Say you’ve got a brief paragraph of text on your website encouraging people to contact you, and you ve linked to a page with a contact form within the text of that paragraph.

With usability in mind, it’s going to be better to possess your contact form directly below that paragraph or add a clear button that directs people to your contact page.

While you’ll think its sense for people to click the link within the text, another person may miss that link or get confused and wander aimlessly through your pages.

Your UX designer should throw all assumptions out the window when updating your website.

Navigation

If people cant find what they have on your website, they qre getting to get frustrated. Frustrated site visitors likely wont become customers.

A UX designer will organize the structure of your website in order that its as simple as possible for people to seek out their way across your site.

You may notice that a lot of websites have an outsized navigation menu at the highest of each page so people can hop to different sections. this is often an excellent thanks to keep your site organized and keep people from losing their way.

Design

Itâs not 2005 anymore.

Websites got to look good. Let me ask you this. If you landed on an internet site that seemed like it had been made when dial-up was considered groundbreaking, would you trust it?

Good design can help communicate your brand and may help people feel easier navigating your content. A UX designer will keep this in mind when performing on your website.

You dont want your design to be too distracting, but you would like it to be eye-catching enough that folks want to remain on your site.

We âre almost done here, but I just want to speak about another thing associated with UX design: interface (UI) design.

UX vs. UI design

As I mentioned, UX is a way of designing that incorporates peoples needs and behaviors.

UI, on the other hand, is just a portion of UX.

I can best explain this using a smartphone.

So when you use your phone, you interact with the interface. Things like apps, a search bar, and the design of the home screen all make up the UI.

The UX includes the interface, but it doesn t stop there. Things like the phones physical design, the home button (or not), the power button, and the headphone jack (or not) can all be considered part of the UX.

So both UI and UX are important, but UX is a more all-inclusive term for things that users interact with.

Either way, UX design is incredibly important for your website. If you dont think your website creates a good experience for visitors, it may be time to partner with a UX designer.

Our team of designers knows how to create websites that people love, so dont hesitate to contact our team by phone, or through digitizal.com.

See you next time!